Shocking, weird, viral: The year (so far) in Microsoft video ads
This week, two Microsoft ads (Megawoosh and Project Natal) were in the top-5 of Visible Measures' viral video chart. (AdAge) They're the latest in a string of weird and shocking video ads from the...
View ArticleCreativing :: Free ebooks correlate to printed sales, Social media crisis...
What's going on in new media marketing, pulled from social bookmarking site Creativing.com: Tweet of the Week There are pretty much just two writer moods: "I am a GOD!" and "I suck!" Today, Minions, I...
View ArticleDurex's iPhone App Knocks Up Other Phones If You Forget Protection
Click here to view the embedded video. Just call it a viral campaign that's pregnant with possibilities. Not only does the iPhone app knock up other phones, but the Durex Baby then needs to be fed and...
View ArticleOld Spice Guy Sends Very Personalized Video Messages
Click here to view the embedded video. At this point, it's unclear how much this really sells Old Spice - but it certain generates a lot of buzz among the digerati. Wieden & Kennedy have followed...
View ArticleJerzify Yourself: How Hill Holiday & MTV went viral
R&D group head Ilya Vedrashko discusses the Jersey Shores' successful viral site including details of: the timeline, what tools were used, how they seeded the creative, metrics, and what they...
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Old Spice Man: Integrated can happen over time
Hill Holiday's Adam Cahill explains why characters are more social than brands and how integrated campaigns can develop over time. These days almost every marketing program is developed with...
View ArticleYouTube “Haul Videos” – Here for the Marketing Long Haul?
The buzz about social media’s ability to help B2C companies reach out in new and innovative ways to market their brands, connect with customers, and gauge industry perception seems to be growing...
View ArticleIs the Press Release Dead? 5 Tips to Revive It
Has the press release taken its last breath? Or, is it still alive, languishing somewhere in the ER, awaiting resuscitation and the defibrillator paddles? Simon Dumenco made a splash earlier this month...
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Interview: Orabrush CMO Jeff Harmon on The Secrets of A Social Media...
Talk about a brush with social media fame. I'm just going to come out and say you're going to going to get a kick out of Jeffrey Harmon, the 28-year-old CMO at Provo, Utah-based Orabrush, and the...
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Interview: Orabrush CMO Jeff Harmon (Pt 2): A 'Dirty Tongue' Goes Viral
CMO Jeff Harmon is talking "Dirty" - and the secrets to success in online video marketing. In part one of our interview, Harmon talked how his little social media campaign for Orabrush - a product...
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Orabrush CMO Jeff Harmon (Pt 3) – iPhone Apps, Facebook & The Power of...
Who says iFart was all bad? In part three of my conversation with Orabrush CMO Jeff Harmon about the grassroots, social media efforts that Ad Age has placed among the top 10 of the last year, we learn...
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Orabrush CMO Jeff Harmon (Concl): Top Tips For Mastering YouTube Marketing
Click here to view the embedded video.Orabrush has now officially passed Sims and Apple to become the second most subscribed YouTube Channel. And last, Orabrush is launching an interactive video...
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What it means to "go viral"
If you're on Facebook (and who isn't, really?), you probably have already seen this campaign for Intel. http://www.intel.com/museumofme/r/index.htm Not only is it an awesome execution of technical...
View ArticleMove Over, Mustafa: There's A New 'Old Spice' Guy In Town (Video)
Isaiah Mustafa can move on over. Old Spice has a new (albeit old) guy now. And he's got an all-too-familiar golden mane. That's right, 80's icon Fabio - he of the Harlequin novels of yore - is the new...
View ArticleBuy Them a Drink First…
Buy them a drink first… Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media. In fact, online recommendations...
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How Viral Is Your Brand's Facebook Campaign?
An undeniably important facet of a successful campaign is a great Facebook Page. Knowing what kind of posts work best and knowing how to read and interpret the information provided by Facebook Insights...
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Pinterest Is Not For Friends (Updated)
I was chatting with the amazing Rebecca Coleman yesterday about the influx of activity from Pinterest. Each of us have been using the service for some time, but all of a sudden we each started...
View ArticleWielding Influence: 5 Problems and 6 Solutions
Like “engagement,” the word “influence” in marketing means so many things that it’s at risk of meaning nothing. It can be about endorsement, or content sharing, it can be interchangeable with “viral...
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Viral Video Case Study of Dollar Shave Club : What We Can Learn
We’ve all had an idea that we want to turn into a business. Some of us have transformed that idea into action and created a business. Few of us were able to make that idea into an actual profitable...
View ArticleTop 10 Brand Viral Videos 2012 (Video)
Click here to view the embedded video. Which brands scored big in branded viral videos this year? On the heels of our Top 10s in Augmented Reality, 3D Projection, Mobile Marketing, Digital Outdoor and...
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